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The Link among Information Technology, Business Models, and Strategic Breakthroughs: Examples from Amazon, Dell, and eBay.

Abstract : It is widely accepted that information technology (IT) plays a central role in creating and maintaining a firm's competitive advantage. When discussions turn to strategic breakthroughs—innovations that are so fundamental that they disrupt the way an existing market operates—however, the role played by IT appears less clear-cut. The experiences of three well-known companies—Amazon, Dell, and eBay—show that the way that IT was used to gain a more intimate knowledge of the customer formed a common component of each of their business models. Those companies' experiences also indicate that the task of creating the type of radically different business model needed to create a strategic breakthrough might be easier to achieve in a new organization, unencumbered by the baggage of the past, than it is in an established organization with a preexisting business culture and an established way of doing things.
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https://halshs.archives-ouvertes.fr/halshs-01260968
Contributor : Chris Kimble <>
Submitted on : Friday, January 22, 2016 - 6:27:19 PM
Last modification on : Friday, February 5, 2021 - 10:10:06 AM

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Chris Kimble, Isabelle Bourdon. The Link among Information Technology, Business Models, and Strategic Breakthroughs: Examples from Amazon, Dell, and eBay.. Global Business and Organizational Excellence, Wiley, 2013, 33 (1), pp.58-68. ⟨10.1002/joe.21523⟩. ⟨halshs-01260968⟩

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