An exploratory study of Tourist-patient satisfaction and behavioral intentions in medical tourism: Post-hoc segmentation

Nahla Ben Yekhlef Boukadida (1) , Salah Boumaiza (1)

1 ERMA - Entreprises et Recherche en Marketing

This study is an exploration of international tourist-patients’ satisfaction and their behavioral intentions toward a medical destination. The main objective here was to determine whether the perception of price fairness and the positive perception of doctor quality play a positive role in the post-purchase behavior. The proposed model was tested with a PLSPM that is adapted to non-normal data and the small sample size. The results of global model (whole sample) showed that there is heterogeneity in responses obtained. Therefore, a REBUS-PLS analysis was conducted to detect latent segments. The result sets of this research bring a new light on the post-consumption behavior of the tourist-patient. They are discussed at the end of this paper with their theoretical and managerial implications.

Mots clés: Medical tourism; post-consumption behaviors; doctor quality; price value; segmentation

Domaines: Gestion et management

Nahla Ben Yekhlef Boukadida, Salah Boumaiza. An exploratory study of Tourist-patient satisfaction and behavioral intentions in medical tourism: Post-hoc segmentation. 6 ème colloque de l'URAM: printemps du marketing, Unité de recherche et application en marketing tunisie, May 2015, Hammamet Tunisia. ⟨halshs-01253385⟩