Shoppers’ grocery choices in the presence of generalized eco-labelling

Yohan Bernard 1 Laurent Bertrandias 2 Leïla Elgaaïed-Gambier 3
1 CReGO - Centre de Recherche en Gestion des Organisations
2 CRM - Centre de Recherche en Management
3 THEMA - Théorie économique, modélisation et applications
Abstract : To encourage sustainable consumer practices, public policy makers introduce new ecological measures, including mandatory programmes that require companies to provide environmental information about their products, even if the information is not flattering. Few academic studies consider the potential impacts of such mandatory eco-labels on consumer behaviour; the purpose of this paper is to seek to identify conditions in which a generalized eco-label in stores might modify consumers’ purchase choices
Keywords : Pro-environmental consumer behaviour Environmental concerning Environmental labelling Familiarity Perceived harmfulness Price sensitivity
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Journal articles
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https://halshs.archives-ouvertes.fr/halshs-01235674
Contributor : Corinne Schaffner <>
Submitted on : Monday, November 30, 2015 - 2:44:01 PM
Last modification on : Thursday, October 17, 2019 - 8:53:43 AM

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Yohan Bernard, Laurent Bertrandias, Leïla Elgaaïed-Gambier. Shoppers’ grocery choices in the presence of generalized eco-labelling. International Journal of Retail and Distribution Management, Emerald, 2015, 43 (4/5), pp.448-468. ⟨10.1108/IJRDM-12-2013-0218⟩. ⟨halshs-01235674⟩

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