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Communication in relief: should we embosse the brand or the product?

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https://halshs.archives-ouvertes.fr/halshs-01219431
Contributor : Fanny Thomas Connect in order to contact the contributor
Submitted on : Thursday, October 22, 2015 - 4:36:18 PM
Last modification on : Thursday, November 26, 2020 - 12:40:02 PM

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  • HAL Id : halshs-01219431, version 1

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Sonia Capelli, Fanny Thomas, Bruno Ferreira. Communication in relief: should we embosse the brand or the product?. 18 ème congrès International de l’Academy of Marketing Science World Congress, Jul 2015, Bari, Italy. ⟨halshs-01219431⟩

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