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Poster communications

Cognitive load and visual cues complexity: effects on consumers’ attitude

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Poster communications
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https://halshs.archives-ouvertes.fr/halshs-01219426
Contributor : Fanny Thomas Connect in order to contact the contributor
Submitted on : Thursday, October 22, 2015 - 4:31:04 PM
Last modification on : Monday, February 10, 2020 - 12:17:10 PM

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  • HAL Id : halshs-01219426, version 1

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Fanny Thomas, Sonia Capelli. Cognitive load and visual cues complexity: effects on consumers’ attitude. European Marketing Academy-EMAC, May 2015, Leuven, Belgium. 44ième conference de l’European Marketing Academy, 26-29 mai, Leuven, Belgique, 2015. ⟨halshs-01219426⟩

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