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Le culte en quête de signes. Une lecture de la campagne du « Denier de l’Église »

Abstract : Using a semiotic approach, this article analyses the communication actions of the Catholic Church, from a de-centred point of view. Indeed, rather than focusing on the communicational values of the evangelical message, we examine the way that the Church communicates outside its institutional and spiritual sphere, in the profane world of the media, through the example of the "campagne du Denier" fundraising campaign. This is both a fundraising activity, and a message aimed at Catholics, in a sector - public charity and donations - which is highly competitive. As a result, the Church must (re)define its position, the public that it constructs through its discourse, and its discourse itself, in terms of a new contract. What strategy underlies this annual campaign?
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Contributor : Stéphane Dufour Connect in order to contact the contributor
Submitted on : Tuesday, April 7, 2015 - 3:11:18 PM
Last modification on : Tuesday, October 13, 2020 - 9:50:04 AM
Long-term archiving on: : Wednesday, July 8, 2015 - 10:11:51 AM


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Stéphane Dufour. Le culte en quête de signes. Une lecture de la campagne du « Denier de l’Église » . Communication & langages, Nec Plus, 2010, Circulation médiatique des savoirs et développement socioéconomique des territoires en Afrique, pp.17-28. ⟨halshs-01139457⟩



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