Skip to Main content Skip to Navigation
Journal articles

The luxury metaphor of alcoholic beverages marketing: a necessary focus and understanding to help public health

Document type :
Journal articles
Complete list of metadata

https://halshs.archives-ouvertes.fr/halshs-01101982
Contributor : Naïla Louise-Rose <>
Submitted on : Sunday, January 11, 2015 - 2:56:53 PM
Last modification on : Thursday, January 14, 2021 - 1:22:37 PM

Identifiers

Citation

Jacques-François Diouf. The luxury metaphor of alcoholic beverages marketing: a necessary focus and understanding to help public health. Journal de Gestion et d’Économie Médicales, Editions ESKA, 2014, 32 (3), pp.209-225. ⟨10.3917/jgem.143.0209⟩. ⟨halshs-01101982⟩

Share

Metrics

Record views

353