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Impact of the industry on franchise chain efficiency:a meta-DEA and context-dependent DEA approach

Abstract : A meta-DEA (Data Envelopment Analysis) approach is used to analyse the impact of the industry in which the franchisor operates its business on its chain efficiency by comparing chain efficiency between and across industries (retail versus services). To provide realistic short-term and long-term objectives to inefficient chains, a level-bylevel benchmarking path is developed with the context-dependent DEA approach. Furthermore, the joint implementation of both approaches enables an identification of chains for which the industry influences their efficiency, an evaluation of the efficiency share that results from industry-specific factors rather than factors common to the franchise sector as a whole, and the characterization of an implementable and achievable benchmarking defining level-by-level improvements of chain efficiency and taking into account chain characteristics. Such an analysis can help franchisors to define their future strategic and managerial orientations.
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https://halshs.archives-ouvertes.fr/halshs-01075639
Contributor : Naïla Louise-Rose <>
Submitted on : Sunday, October 19, 2014 - 10:55:55 AM
Last modification on : Tuesday, July 27, 2021 - 4:04:06 PM

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Isabelle Piot-Lepetit, Rozenn Perrigot, Gérard Cliquet. Impact of the industry on franchise chain efficiency:a meta-DEA and context-dependent DEA approach. Journal of the Operational Research Society, Palgrave Macmillan, 2014, 65 (11), pp.1692-1699. ⟨10.1057/jors.2013.140⟩. ⟨halshs-01075639⟩

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