Générique vs princeps : perception du risque de la substitution

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https://halshs.archives-ouvertes.fr/halshs-01074089
Contributor : Widiane Ferchakhi <>
Submitted on : Sunday, October 12, 2014 - 7:30:18 PM
Last modification on : Wednesday, January 23, 2019 - 7:48:11 PM

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Widiane Ferchakhi, Jean-Jack Cegarra. Générique vs princeps : perception du risque de la substitution. 3 ème Journée AFM Internationale du Marketing Santé, Jun 2014, Rennes, France. pp.13. ⟨halshs-01074089⟩

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