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The congruency between the container and the content: should we texture everything to seduce the consumer?

Abstract : This study examines the effects of congruency between the texture of the packaging and the texture of the product. Three experiments on chocolate tasting reveal that when the texture of the product is not congruent with the texture of the packaging, this leads to a disconfirmation of expectations and a lower evaluation of the taste of chocolate.
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Conference papers
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https://halshs.archives-ouvertes.fr/halshs-01071622
Contributor : Sonia Capelli Connect in order to contact the contributor
Submitted on : Monday, October 6, 2014 - 1:18:14 PM
Last modification on : Thursday, November 26, 2020 - 12:40:02 PM

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  • HAL Id : halshs-01071622, version 1

Citation

Bruno Ferreira, Sonia Capelli, Olivier Trendel. The congruency between the container and the content: should we texture everything to seduce the consumer?. 17th AMS World Congress, Aug 2014, Lima, Peru. pp.cd-rom. ⟨halshs-01071622⟩

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