Transport and sustainable development, in communication and in practice: A comparative analysis of the strategies of three French firms
Résumé
The objective of this paper is to compare the discourse of sustainable development (SD) with concrete actions implemented on the field. To do this, strategies of three major French transport firms were explored. A search for SD-related information on the firms' websites was first carried out, and then structured interviews were conducted with branch managers of the companies to discuss the actual implementation of SD strategies. Based on this information, a typology is drawn up reflecting different degrees of involvement in SD.