An overview of the main strategies and approaches to CSR

Sandra Bertezene (1) , David Vallat (2) , Jacques Martin

1 SAF - Laboratoire de Sciences Actuarielle et Financière
2 TRIANGLE - Triangle : action, discours, pensée politique et économique

"Globalization has induced increased competition between organizations which have to find new ways to obtain a competitive advantage. Investing in Corporate social Responsibility may be one of them, killing two birds with one stone as it also favours a sustainable development and the welfare of people. This paper examines the different possible approaches of CSR and the results that can be achieved by making CSR part and parcel of the strategy of an organization."

Mots clés: welfare; CSR; sustainable development; Corporate Social Responsibility; competition; organizations; Globalization

Domaines: Economies et finances

Sandra Bertezene, David Vallat, Jacques Martin. An overview of the main strategies and approaches to CSR. 17th Toulon-Verona conference : excellence in services, Aug 2014, Liverpool, United Kingdom. ⟨halshs-01057681⟩