Communiquer sur le patrimoine naturel. Discours de presse locale dans les Ramières de la Drôme, Rhône-Alpes (1981-2008)

Abstract : In Drôme basin, public perceptions towards natural heritage changed from 1981 to 2008. 85 articles and 56 pictures published in a local weekly were analysed to show how the images of a particular place and of management and planning policies are modelled. Animals and plants were used, corresponding to a marketing strategy. The choice of emblems reveals the transformation of a protected area focused on endangered species into a place of a local development. What lay people consider as heritage may be different of what researchers may expect. The definitions of natural heritage depend on an environmental context, a political approach (the local community adapt a top down protection), economical (with tourism) and socio-cultural issues.
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Submitted on : Tuesday, June 24, 2014 - 5:41:32 PM
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Emeline Comby, Yves-François Le Lay. Communiquer sur le patrimoine naturel. Discours de presse locale dans les Ramières de la Drôme, Rhône-Alpes (1981-2008). Développement durable et territoires, Réseau « Développement durable et territoires fragiles », 2014, 5 (2), pp.17. ⟨halshs-01011845⟩

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