Le prix de la qualité. L'Etat et le cinéma français (1960-1965)

Abstract : May 28,1946 in Washington, the Blum-Byrnes agreements limit to 4 per quarter the weeks of exploitations of French films, a measure dissatisfied by the profession contributing to the development of a deep feeling anti-American. During the following two years, strikes and professional lobbying push the State to arbitrate the debate. A law is voted in 1948 founding "special funds of support" for cinema industry. The funds is fed by a tax on a fraction of 10,9% of the cinema ticket amount, and its principal mission is the redistribution of the money to the sector of cinema creation. This system is always in use. With the installation of the "Advance on receipts" (Avance sur recettes) in 1959, the point of obstacle into the criteria of selection is the definition of the concept of quality. Thanks to the public funds, the 60's see appearing a official esthetics favouring a "standard" quality into films, offering a window to films prepared to play a role on the scene of French-speaking cultural diplomacy. A symbolic network will be created to obtain a public subsidy. The state financial support is a pledge of quality for films carrying the cultural values shared by French socio-professional decision-makers of cinema and letters.
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Frédéric Gimello-Mesplomb. Le prix de la qualité. L'Etat et le cinéma français (1960-1965). Politix, De Boeck Supérieur, 2003, Politiques du cinéma, 16 (61), pp.95-122. ⟨http://www.persee.fr/doc/polix_0295-2319_2003_num_16_61_1258⟩. ⟨10.3406/polix.2003.1258⟩. ⟨halshs-01002341⟩

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