Skip to Main content Skip to Navigation
Journal articles

Monetizing French Distance Education. A Field Enquiry on Higher Education Value(s)

Abstract : A field enquiry in French distance education allows us to analyze the evolution of a specific institution towards new public management: Parallel to a trend of free courseware and open education, there is a paradoxical reality of distance education monetization. Whereas history shows how traditional French education is a state controlled public good, a new policy is changing the organization's culture towards a commercial and industrial activity. From inside the institution, we describe the cultural changes, with its human resources, accounting, and marketing dimensions. We relate debates about the institution's business model within the economy of knowledge - selling either services or contents, focusing on the learner's experience. Lastly, we analyze the notion value underlying this monetization of a distance education institution: both the computing of a specific training's value and the shared values of the workers binding up their collective identity.
Document type :
Journal articles
Complete list of metadatas

Cited literature [11 references]  Display  Hide  Download
Contributor : Olivier Marty <>
Submitted on : Monday, May 26, 2014 - 5:35:18 PM
Last modification on : Friday, October 23, 2020 - 4:52:02 PM
Long-term archiving on: : Tuesday, April 11, 2017 - 1:07:56 AM


Explicit agreement for this submission




Olivier Marty. Monetizing French Distance Education. A Field Enquiry on Higher Education Value(s). International Review of Research in Open and Distance Learning, Athabasca University Press, 2014, vol. 15 (n° 2), ⟨10.19173/irrodl.v15i2.1677⟩. ⟨halshs-00994600⟩



Record views


Files downloads