A Theory of Agricultural Marketing Cooperatives with Direct selling

Maxime Agbo (1) , Damien Rousselière (1) , Julien Salanié (2)

1 GRANEM - Groupe de Recherche Angevin en Economie et Management
2 GATE Lyon Saint-Étienne - Groupe d'Analyse et de Théorie Economique Lyon - Saint-Etienne

We build a theoretical model to study a market structure of a marketing cooperative with direct selling, in which many farmers are members of an agricultural marketing cooperative. They can sell their production either to the cooperative or on a local market. We show that the decision to sell to the cooperative induces an anti-competitive effect on the direct selling market. Conversely, direct selling may create a "healthy emulation" among farmers, leading to more production benefiting the cooperative.

Mots clés: marketing cooperative; direct selling; local market; competitive

Domaines: Economies et finances

Maxime Agbo, Damien Rousselière, Julien Salanié. A Theory of Agricultural Marketing Cooperatives with Direct selling. 2013. ⟨halshs-00906894⟩