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Conference papers

Financial performance of store-within-store strategy in the french fashion industry

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Conference papers
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https://halshs.archives-ouvertes.fr/halshs-00880648
Contributor : Sophie Bernardini <>
Submitted on : Wednesday, November 6, 2013 - 3:33:18 PM
Last modification on : Friday, February 5, 2021 - 10:10:06 AM

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  • HAL Id : halshs-00880648, version 1

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Paul Amadieu, Karine Picot-Coupey, Jean-Laurent Viviani. Financial performance of store-within-store strategy in the french fashion industry. 2013 American Marketing Association (AMA) summer marketing educators conference, Aug 2013, Boston, United States. pp.427-437. ⟨halshs-00880648⟩

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