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The retailer brand equity in an omnichannel context

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https://halshs.archives-ouvertes.fr/halshs-00880636
Contributor : Sophie Bernardini Connect in order to contact the contributor
Submitted on : Wednesday, November 6, 2013 - 3:20:29 PM
Last modification on : Tuesday, October 19, 2021 - 11:34:04 PM

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  • HAL Id : halshs-00880636, version 1

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Elodie Huré, Julien Troiville, Karine Picot-Coupey. The retailer brand equity in an omnichannel context. 21st International Colloquium in Relationship Marketing (ICRM) - "Looking back-moving forward", Sep 2013, Rennes, France. CD proceedings. ⟨halshs-00880636⟩

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