Danone, les mouvements stratégiques d'une multinationale française

Abstract : This article concerns strategic moves developed by the Danone group since its creation. The proposed analysis shows that the group has considerably evolved, both at the levels of strategic business units and geographic markets. Changes have been conducted according to the strategic objective of profitable growth. In a highly competitive market, Danone has succeeded to become one of the global leaders in the food processing industry.
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Submitted on : Saturday, September 21, 2013 - 1:07:05 PM
Last modification on : Thursday, February 7, 2019 - 4:20:44 PM
Long-term archiving on : Sunday, December 22, 2013 - 2:50:16 AM

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Sylvie Hertrich, Michel Kalika, Ulrike Mayrhofer. Danone, les mouvements stratégiques d'une multinationale française. 3ème colloque d'Atlas/AFMI (Association Francophone de Management International), Jul 2013, Montréal, Canada. 21 p. ⟨halshs-00864394⟩

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