A multi-study investigation of outcomes of franchisees' affective commitment to their franchise organization

Karim Mignonac (1) , Christian Vandenberghe (2) , Rozenn Perrigot (3) , Asâad El Akremi (1) , Olivier Herrbach (4)

1 CRM - Centre de Recherche en Management
2 HEC Montréal - HEC Montréal
3 CREM - Centre de recherche en économie et management
4 IAE - IAE BORDEAUX

Franchisees' affective organizational commitment refers to the degree to which franchisees experience an emotional attachment to their franchise organization. Using a social exchange theory perspective, this research reports four studies that explore the relationship between franchisee's affective commitment and franchisee outcomes. We found that affective commitment to the franchise organization was positively related to franchisee objective performance (Study 1) and intent to acquire additional units (Study 2), and negatively related to franchisee opportunism (Study 3) and intent to leave the franchise organization, particularly when continuance commitment (i.e., commitment based on the cost associated with membership to the franchise) was low (Study 4). The implications of these findings are discussed.

Mots clés: franchise organization; emotional attachment; continuance commitment; franchisee objective performance

Domaines: Gestion et management

Karim Mignonac, Christian Vandenberghe, Rozenn Perrigot, Asâad El Akremi, Olivier Herrbach. A multi-study investigation of outcomes of franchisees' affective commitment to their franchise organization. Entrepreneurship Theory and Practice, 2013, 39 (3), pp.461-488. ⟨10.1111/etap.12050⟩. ⟨halshs-00846607⟩