Understanding retailing-based mobility for the 5-16 years old segment: findings and lessons from Lyon's Household Trip Survey

Abstract : This paper aims, via a statistical analysis of the Household Trip Survey for the urban area of Lyon (France), to understand retailing-related mobility of the 5-17 segment of population. First, the analysis of different time horizons trends is proposed (1985, 1999 and 2006). Then, focusing on 2006, a classification of the different categories of kids in terms of retailing mobility is made. This classification will lead us to better define the different behavioural patterns in terms of shopping mobility, relating it to variables such as the household location, the studying place location, the socio-professional category of the kid's parents, the retailing area accessibility and the type of retailing zone, among others. As a conclusion, a first modelling and simulation proposal is made and further developments are enounced.
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Submitted on : Thursday, June 13, 2013 - 12:55:35 PM
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Jesus Gonzalez-Feliu, Bruno Durand. Understanding retailing-based mobility for the 5-16 years old segment: findings and lessons from Lyon's Household Trip Survey. International Colloquium on Kids and Retailing, Jun 2013, Paris, France. 5p., CD-ROM. ⟨halshs-00833709⟩

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