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From mobile phone to smartphone : what's new about m-shopping

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https://halshs.archives-ouvertes.fr/halshs-00828010
Contributor : Sophie Bernardini <>
Submitted on : Thursday, May 30, 2013 - 10:25:07 AM
Last modification on : Thursday, January 14, 2021 - 1:18:32 PM

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  • HAL Id : halshs-00828010, version 1

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Gérard Cliquet, Christine Gonzalez, Elodie Huré, Karine Picot-Coupey. From mobile phone to smartphone : what's new about m-shopping. 42nd Academy of Marketing Science (AMS) annual conference, May 2013, Monterey, United States. ⟨halshs-00828010⟩

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