A study of mental models and social representations: a path towards the denaturalization of the beliefs of the actors

Eugenio Scala 1 Susana Azzollini 2
2 TAG - Equipo Territorios Actores y Gobernanza [La Plata]
FaHCE - Facultad de Humanidades y Ciencias de la Educación [La Plata]
Abstract : In order to conduct a situational analysis of the needs expressed by the actors in the territory of "Trancas" in the province of Tucuman -Argentina - interviews were carried out in depth to technicians, milk producers, manufacturers and traders of that area. The topics of the interviews were jointly produced with the actors. Though this strategy we evaluated: the type of activity, its characteristics, the production and economic exchanges that occurs in the area. A qualitative analysis of the data was performed and then it has been presented to the actors in terms of tensions between the mental models and social representations of the various sectors that interact in the context of milk production. We used the Atlas.ti software support to analyze the results. This first confrontation with their own beliefs and mental models allowed the increase of the capacity of consensus between them and a rethinking of short and medium term objectives. It is expected that this intervention contribute to improve the socio-ecological transition and territorial resilience of the area under study.
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Communication dans un congrès
International Conference of Territorial Intelligence "Territorial Intelligence, Socio-Ecological Transition and Resilience of the Territories". 30-31 May 2013, May 2013, Besançon-Dijon, France
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Eugenio Scala, Susana Azzollini. A study of mental models and social representations: a path towards the denaturalization of the beliefs of the actors. International Conference of Territorial Intelligence "Territorial Intelligence, Socio-Ecological Transition and Resilience of the Territories". 30-31 May 2013, May 2013, Besançon-Dijon, France. 〈halshs-00827711〉

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