Determinants of multi-unit franchising: an organizational economics framework
Dildar Hussain
(1)
,
Rozenn Perrigot
(1, 2)
,
Karim Mignonac
(3)
,
Asâad El Akremi
(3)
,
Olivier Herrbach
(4)
Dildar Hussain
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- Fonction : Auteur correspondant
- PersonId : 963015
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Rozenn Perrigot
- Fonction : Auteur
- PersonId : 179862
- IdHAL : rozenn-perrigot
- ORCID : 0000-0002-2431-0973
- IdRef : 112872425
Olivier Herrbach
- Fonction : Auteur
- PersonId : 872130
Résumé
In this paper, we use organizational economics theories to explain the percentage of multi-unit franchisees within franchise chains. We use transaction cost theory, property rights view and agency theory to formulate three research hypotheses that are related to franchisees' transaction-specific investments, intangibility of system-specific assets and risk of franchisee free-riding, respectively. These hypotheses are tested in the French franchising context by using a sample of 138 franchisors. The empirical results are largely supportive of the hypotheses. We extend the franchising literature by arguing that the explanation of the franchisor's use of multi-unit franchising requires the combined application of different theoretical perspectives.
Domaines
Gestion et managementFormat du dépôt | Notice |
---|---|
Type de dépôt | Article dans une revue |
Titre |
en
Determinants of multi-unit franchising: an organizational economics framework
|
Résumé |
en
In this paper, we use organizational economics theories to explain the percentage of multi-unit franchisees within franchise chains. We use transaction cost theory, property rights view and agency theory to formulate three research hypotheses that are related to franchisees' transaction-specific investments, intangibility of system-specific assets and risk of franchisee free-riding, respectively. These hypotheses are tested in the French franchising context by using a sample of 138 franchisors. The empirical results are largely supportive of the hypotheses. We extend the franchising literature by arguing that the explanation of the franchisor's use of multi-unit franchising requires the combined application of different theoretical perspectives.
|
Auteur(s) |
Dildar Hussain
1
, Rozenn Perrigot
1, 2
, Karim Mignonac
3
, Asâad El Akremi
3
, Olivier Herrbach
4
1
ESC Rennes School of Business
( 130634 )
- 2 rue Robert d'Arbrissel CS 76522 35065 RENNES CEDEX
- France
2
CREM -
Centre de recherche en économie et management
( 894 )
- 7 place Hoche, BP 86514
35065 RENNES CEDEX
- France
3
CRM -
Centre de Recherche en Management
( 179623 )
- 2 rue du Doyen Gabriel Marty 31042 Toulouse Cedex
- France
4
Institut d'Administration des Entreprises (IAE) - Bordeaux
( 301582 )
-
- France
|
Langue du document |
Anglais
|
Nom de la revue |
|
Vulgarisation |
Non
|
Comité de lecture |
Oui
|
Audience |
Internationale
|
Date de publication |
2013
|
Numéro |
34
|
Page/Identifiant |
161-169
|
Domaine(s) |
|
Projet(s) ANR |
|
Mots-clés |
en
multi-unit franchising : economic framework
|
DOI | 10.1002/mde.2580 |
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