Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands

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Submitted on : Thursday, February 7, 2013 - 3:31:51 PM
Last modification on : Monday, April 1, 2019 - 4:55:55 PM

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Sandrine Falcy, P. Valette Florence, Virginie de Barnier. Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands. Journal of Brand Management, Palgrave Macmillan, 2012, Vol. 19, (n°7,), p. 623-636. ⟨halshs-00786023⟩

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