La motivation submorphologique de quelques noms de marques et slogans espagnols

Abstract : Some slogans and brand names are trademarks Spanish discussed in this paper in terms of what we call the "theory of salience" and "transmorphologie" (an avatar of submorphologie). These new approaches based on a careful examination forms can be analyzed with the same criteria common and specific jobs of certain signifiers. Brand names and slogans are indeed intrinsically consist of internal motivations that parasitize the usual design sense with a hierarchy of meanings. Brand names and slogans are indeed the main objective of influencing the behavior of the receiver of the message. And for this, advertisers are using a particular sign. By this we mean that the forms found in the linguistic system can be manipulated morphologically and semantically.
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Michaël Grégoire. La motivation submorphologique de quelques noms de marques et slogans espagnols. Echanges linguistiques en Sorbonne, 2013. ⟨halshs-00784878⟩

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