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Towards a micro conception of brand personality: An application for print media brands in a French context

R. Valette-Florence 1 Virginie de Barnier 
1 Marketing
CERAG - Centre d'études et de recherches appliquées à la gestion
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Journal articles
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https://halshs.archives-ouvertes.fr/halshs-00783879
Contributor : Coralie Lucatello Connect in order to contact the contributor
Submitted on : Friday, February 1, 2013 - 8:19:58 PM
Last modification on : Sunday, February 13, 2022 - 4:32:02 AM

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  • HAL Id : halshs-00783879, version 1

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UGA | CNRS | CERAG

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R. Valette-Florence, Virginie de Barnier. Towards a micro conception of brand personality: An application for print media brands in a French context. Journal of Business Research, Elsevier, 2013, Vol. 66, (n°7,), p. 897-903. ⟨halshs-00783879⟩

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