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Neurosciences du consommateur

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https://halshs.archives-ouvertes.fr/halshs-00772980
Contributor : Naïla Louise-Rose <>
Submitted on : Friday, January 11, 2013 - 2:13:42 PM
Last modification on : Thursday, January 14, 2021 - 1:16:18 PM

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  • HAL Id : halshs-00772980, version 1

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Olivier Droulers, Bernard Roullet. Neurosciences du consommateur. Cliquet G. Marketing. Nouveaux enjeux, nouvelles perspectives, Presses universitaires de Rennes, pp.19-28, 2012, Des sociétés. ⟨halshs-00772980⟩

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