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Co-construction de sens et opposition aux offres innovantes : une application aux nanotechnologies

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https://halshs.archives-ouvertes.fr/halshs-00763247
Contributor : Sophie Bernardini <>
Submitted on : Monday, December 10, 2012 - 1:57:39 PM
Last modification on : Thursday, January 14, 2021 - 1:14:35 PM

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  • HAL Id : halshs-00763247, version 1

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Amélie Bellion, Philippe Robert-Demontrond. Co-construction de sens et opposition aux offres innovantes : une application aux nanotechnologies. 28ème congrès international de l'Association Française de Marketing, May 2012, Brest, France. ⟨halshs-00763247⟩

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