The corporate social responsability in the Mena region : challenges and perspectives

Selim Mekdessi (1) , Noura Ben Hassen (2)

1 ISEOR - Institut de Socio-économie des Entreprises et des ORganisations
2 LIPSOR - Laboratoire d'Innovation, Prospective Stratégique et ORganisation

The importance of Corporate Social Responsibility (CSR) in the Levant is on the rise and can no longer be ignored. Stimulating organizations to think that it is possible for corporate values to be aligned with stakeholder expectations in a way that is socially, environmentally, and economically sustainable is a major challenge. But, Professor Henri SAVALL has began the setting up of an international research network, the "Tetranormalization Observatory" to monitor the impacts of discrepancies and contradictions between the four mains clusters of organizational performance norms (finance and accounting norms, social norms, quality-security-environment, and regulations regarding world trade).

Mots clés: perspectives; social responsability; challenges; corporate

Domaines: Gestion et management

Selim Mekdessi, Noura Ben Hassen. The corporate social responsability in the Mena region : challenges and perspectives. Colloque International ACADEMY OF MANAGEMENT - ISEOR, Jun 2009, *, France. pp.14. ⟨halshs-00762734⟩