Resource rather than seduction. A praxeological conception of shopping atmospheres

Abstract : This paper presents a praxeological conception of shopping atmospheres. It looks at the significance of shopping atmospheres for the development of preferences for shopping locations. What is in the foreground here is the idea that the suitability of the atmospheres for successful completion of shopping activities is consciously perceived, and influences the development of long-term preferences for the choice of shopping locations. In addition to the conceptual framework, this paper also presents the results of an exploratory investigation: here, three forms of atmospheres have been identified (atmospheres for strolling, for rummaging, and atmospheres with a cultural resonance), which are taken into account in the choice of shopping locations.
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Thibaud, Jean-Paul and Siret, Daniel. Ambiances in action / Ambiances en acte(s) - International Congress on Ambiances, Montreal 2012, Sep 2012, Montreal, Canada. International Ambiances Network, pp.63-68, 2012
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Contributeur : Rainer Kazig <>
Soumis le : vendredi 26 octobre 2012 - 15:53:01
Dernière modification le : jeudi 7 février 2019 - 15:47:09
Document(s) archivé(s) le : dimanche 27 janvier 2013 - 03:48:07

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Rainer Kazig. Resource rather than seduction. A praxeological conception of shopping atmospheres. Thibaud, Jean-Paul and Siret, Daniel. Ambiances in action / Ambiances en acte(s) - International Congress on Ambiances, Montreal 2012, Sep 2012, Montreal, Canada. International Ambiances Network, pp.63-68, 2012. 〈halshs-00745935〉

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