L'efficacité de l'étiquetage environnemental : résultats d'une étude quasi-expérimentale exploratoire

Yohan Bernard Laurent Bertrandias 1 Leila El Gaaied 1
1 marketing
CRM - Centre de Recherche en Management
Abstract : An increasing number of companies of the mass distribution sector have recently started to display environmental labels on their products (Leclerc, Casino, etc.). However, relatively few academic studies in marketing have investigated the effectiveness of these devices and their mechanism of influence on consumer decision making. Based on a quasi-experimental design, this research examines the effects of environmental labeling on participants' choice. Our findings highlight the role of perceived harmfulness as a mediator in the relationship between labeling and choice, and emphasize the importance of perceived credibility of the ecolabel
Document type :
Conference papers
Complete list of metadatas

https://halshs.archives-ouvertes.fr/halshs-00741902
Contributor : Corinne Schaffner <>
Submitted on : Monday, October 15, 2012 - 2:47:01 PM
Last modification on : Tuesday, September 10, 2019 - 4:03:17 PM

Identifiers

  • HAL Id : halshs-00741902, version 1

Citation

Yohan Bernard, Laurent Bertrandias, Leila El Gaaied. L'efficacité de l'étiquetage environnemental : résultats d'une étude quasi-expérimentale exploratoire. 28ème congrès de l'Association Française de Marketing (AFM), May 2012, Brest, France. pp.26. ⟨halshs-00741902⟩

Share

Metrics

Record views

227