Strategic and operational patent management in the case of intensive licensing : how to deal with the organisational questions ?

Cécile Ayerbe (1) , Liliana Mitkova (2)

1 GREDEG - Groupe de Recherche en Droit, Economie et Gestion
2 OEP - Organisation et Efficacité de Production

The research dedicated to patent management recognises that strategic and organisational issues are closely linked. The aim of this research is therefore precisely to explain the organisational arrangements in the different phases of patent management, as part of an external exploitation strategy via an active licensing policy. In so far, it aims at focusing on the management of patent within an open system perspective which recognises the importance of external transfer and acquisition of patent rights. It is based on an analysis of the Thomson case, a first rate French applicant in the field of consumer electronics and digital technologies. Thomson follows intensive licensing activities of internally developed but also acquired patent rights. From that point of view, this case is particularly relevant to analyse how a firm arranges its organisational structure while considering the management of its patent portfolio within an open system approach.

Mots clés: qualitative analysis

Mots clés: Patent management; open system; external exploitation strategy; organisational arrangements; patent life cycle; qualitative analysis.

Domaines: Gestion et management

Cécile Ayerbe, Liliana Mitkova. Strategic and operational patent management in the case of intensive licensing : how to deal with the organisational questions ?. International Journal of Business and Systems Research, 2011, 5 (6), pp.546-563. ⟨halshs-00723420⟩