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Conference papers

M-commerce and m-marketing : a research agenda

Christine Gonzalez 1 Karine Picot-Coupey 1 Gérard Cliquet 1
1 CREM - Centre de recherche en économie et management
Keywords : m-commerce m-marketing
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Conference papers
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https://halshs.archives-ouvertes.fr/halshs-00711740
Contributor : Sophie Bernardini <>
Submitted on : Monday, June 25, 2012 - 3:45:01 PM
Last modification on : Thursday, January 14, 2021 - 1:16:33 PM

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  • HAL Id : halshs-00711740, version 1

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CNRS | CREM | UNIV-RENNES1 | CREM-ORN | COMUE-NORMANDIE | UNIV-RENNES | UNICAEN

Citation

Christine Gonzalez, Karine Picot-Coupey, Gérard Cliquet. M-commerce and m-marketing : a research agenda. International marketing trends conference, Jan 2012, Venise, Italy. ⟨halshs-00711740⟩

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