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Hosting the games, branding the city: Beijing Olympics as a case study of global communication

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https://halshs.archives-ouvertes.fr/halshs-00692318
Contributor : Françoise Papa <>
Submitted on : Sunday, April 29, 2012 - 10:27:51 PM
Last modification on : Friday, March 27, 2020 - 12:50:08 PM

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  • HAL Id : halshs-00692318, version 1

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CNRS | PACTE | UGA

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Françoise Papa. Hosting the games, branding the city: Beijing Olympics as a case study of global communication. Cities, Creativity, Connectivity - IAMCR-AIECS-AIERI Conference, Jul 2011, Istanbul, Turkey. ⟨halshs-00692318⟩

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