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Résoudre ou atténuer le problème en cas de crise ?

Abstract : Crisis communication theories compared most of the time the efficiency of extreme strategies aiming at solve the issue: deny or apology strategies. However, others middle strategies aiming at soften the crisis have been identified. This communication deals with the compared impact of both of them: an evasion of responsibility strategy (provocation) and a reducing offensiveness strategy (bolstering). The evasion of responsibility is the only one strategy able to challenge deny, and only as far as it may concerns the boycott intent.
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https://halshs.archives-ouvertes.fr/halshs-00685310
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Submitted on : Sunday, April 22, 2012 - 7:15:04 PM
Last modification on : Thursday, November 26, 2020 - 12:40:02 PM
Long-term archiving on: : Monday, July 23, 2012 - 2:20:26 AM

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Sonia Capelli, Pascal Legrand, William Sabadie. Résoudre ou atténuer le problème en cas de crise ?. XXVIIIème congrès international de l'Association Française du Marketing, May 2012, Brest, France. ⟨halshs-00685310⟩

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