Skip to Main content Skip to Navigation
Conference papers

Résoudre ou atténuer le problème en cas de crise ?

Abstract : Crisis communication theories compared most of the time the efficiency of extreme strategies aiming at solve the issue: deny or apology strategies. However, others middle strategies aiming at soften the crisis have been identified. This communication deals with the compared impact of both of them: an evasion of responsibility strategy (provocation) and a reducing offensiveness strategy (bolstering). The evasion of responsibility is the only one strategy able to challenge deny, and only as far as it may concerns the boycott intent.
Document type :
Conference papers
Complete list of metadata

Cited literature [13 references]  Display  Hide  Download
Contributor : William Sabadie Connect in order to contact the contributor
Submitted on : Sunday, April 22, 2012 - 7:15:04 PM
Last modification on : Thursday, November 26, 2020 - 12:40:02 PM
Long-term archiving on: : Monday, July 23, 2012 - 2:20:26 AM


Files produced by the author(s)


  • HAL Id : halshs-00685310, version 1



Sonia Capelli, Pascal Legrand, William Sabadie. Résoudre ou atténuer le problème en cas de crise ?. XXVIIIème congrès international de l'Association Française du Marketing, May 2012, Brest, France. ⟨halshs-00685310⟩



Record views


Files downloads