How franchiser and franchisee relationships affect franchisees' satisfaction? The importance of fairness, communication and trust as ethical bases of relationship marketing

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https://halshs.archives-ouvertes.fr/halshs-00661481
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Submitted on : Thursday, January 19, 2012 - 4:34:55 PM
Last modification on : Friday, February 16, 2018 - 12:08:12 PM

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Michel Kalika, Veronique Guilloux, Nathalie Dubost, Claire Gauzente. How franchiser and franchisee relationships affect franchisees' satisfaction? The importance of fairness, communication and trust as ethical bases of relationship marketing. International Journal of Entrepreneurship and Small Business, Inderscience, 2008, 6 (1), pp.155-172. ⟨halshs-00661481⟩

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