How franchiser and franchisee relationships affect franchisees' satisfaction? The importance of fairness, communication and trust as ethical bases of relationship marketing

fairness communication trust work environment franchisee perceptions financial perceptions job satisfaction ethical approach ethics relationship marketing franchisee satisfaction France franchises

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Gestion et management

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https://shs.hal.science/halshs-00661481

Soumis le : jeudi 19 janvier 2012-16:34:55

Dernière modification le : vendredi 19 avril 2024-16:18:54

Dates et versions

halshs-00661481 , version 1 (19-01-2012)

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HAL Id : halshs-00661481 , version 1

Citer

Michel Kalika, Veronique Guilloux, Nathalie Dubost, Claire Gauzente. How franchiser and franchisee relationships affect franchisees' satisfaction? The importance of fairness, communication and trust as ethical bases of relationship marketing. International Journal of Entrepreneurship and Small Business, 2008, 6 (1), pp.155-172. ⟨halshs-00661481⟩

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