Skip to Main content Skip to Navigation
Journal articles

Un Cadre Théorique Intégrateur pour le Management Stratégique " BOP "

Abstract : The article gives a taxonomy of corporate social responsiveness practices based on french materials. In a second time, the most advanced form is selected; it appears as inspired by "the bottom of pyramide strategy" defended by Prahalad (2004) which is focused on the 4 billions people in the world with a 2 dollars per day income. In an ambitious "BOP strategy", these people are not seen only as consumers, but also as workers, producers, entrepreneurs and citizens. They become active stake holders of the company in a networks and community based approach. In a third stage, the authors build a conceptual framework and derivated guidelines for such a strategic management.
Keywords : framwork
Document type :
Journal articles
Complete list of metadatas
Contributor : Marielle Audrey Payaud <>
Submitted on : Friday, December 9, 2011 - 3:29:44 PM
Last modification on : Monday, February 10, 2020 - 12:17:25 PM




Alain Charles Martinet, Marielle Audrey Payaud. Un Cadre Théorique Intégrateur pour le Management Stratégique " BOP ". Revue de l'Organisation Responsable, ESKA, 2009, 4 (1), pp.19-30. ⟨10.3917/ror.041.0019⟩. ⟨halshs-00650208⟩



Record views