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Les raisons d'être de la franchise dans les transactions de services aux entreprises

Abstract : The Reason for the Franchise in Transactions Business Services Abstract - The franchise, as hybrid form of coordination undertake an asymmetric allocation of legal and economic rights between the parties. The franchise is a governance structure that is particularly successful in achieving balance incentive and control. However, business services represent less than 7% of franchise networks in France. We study why the markets for business services could become "new land of conquest" for the franchise.
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https://halshs.archives-ouvertes.fr/halshs-00643798
Contributor : Délila Allam <>
Submitted on : Tuesday, November 22, 2011 - 6:14:50 PM
Last modification on : Tuesday, January 19, 2021 - 11:08:29 AM
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Délila Allam. Les raisons d'être de la franchise dans les transactions de services aux entreprises. Management & Avenir, INSEEC/Management Prospective Ed. 2008, pp.137-154. ⟨halshs-00643798⟩

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