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En toutes franchises : de la capacité d'obéissance à la capacité d'initiative

Abstract : Coordination and franchise: from an obedience to an capacity of initiative Summary Franchise networks are a form of collective entrepreneurship that bring together entrepreneurs spread over an economic territory who choose to act in a concerted and consistent manner with regard to the expectations of consumers. This hybrid form of coordination is different from both the market and the firm and responds to a new economic environment. In this paper, I seek to analyze this phenomenon byexamining the recruitment criteria for prospective franchisees and their managerial consequences.
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https://halshs.archives-ouvertes.fr/halshs-00643792
Contributor : Délila Allam <>
Submitted on : Tuesday, November 22, 2011 - 6:02:37 PM
Last modification on : Tuesday, January 19, 2021 - 11:08:29 AM
Long-term archiving on: : Thursday, February 23, 2012 - 2:35:26 AM

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Délila Allam. En toutes franchises : de la capacité d'obéissance à la capacité d'initiative. Economie et Société, séries dynamique technologie et organisation, 2011, pp.941-956. ⟨halshs-00643792⟩

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