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The impact of salespeople's relational behaviors and organizational fairness on customer loyalty: An empirical study in B-to-B relationships

Fanny Poujol D. Vidal B. Siadou-Martin G. Pellat 1
1 Marketing
CERAG - Centre d'études et de recherches appliquées à la gestion
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https://halshs.archives-ouvertes.fr/halshs-00642472
Contributor : Coralie Lucatello <>
Submitted on : Friday, November 18, 2011 - 9:22:13 AM
Last modification on : Friday, November 6, 2020 - 4:48:38 AM

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  • HAL Id : halshs-00642472, version 1

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Fanny Poujol, D. Vidal, B. Siadou-Martin, G. Pellat. The impact of salespeople's relational behaviors and organizational fairness on customer loyalty: An empirical study in B-to-B relationships. Journal of Retailing and Consumer Services, Elsevier, 2013, Vol. 20, (n°5,), p. 429-438. ⟨halshs-00642472⟩

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