The impact of salespeople's relational behaviors and organizational fairness on customer loyalty: An empirical study in B-to-B relationships

Fanny Poujol; D. Vidal; B. Siadou-Martin; G. Pellat

Journal articles

The impact of salespeople's relational behaviors and organizational fairness on customer loyalty: An empirical study in B-to-B relationships

Fanny Poujol D. Vidal B. Siadou-Martin G. Pellat ¹

1 Marketing

CERAG - Centre d'études et de recherches appliquées à la gestion

Keywords : The impact of salespeople's relational behaviors and organizational fairness on customer loyalty An empirical study in B-to-B relationships

Document type :

Journal articles

Domain :

Humanities and Social Sciences / Business administration

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https://halshs.archives-ouvertes.fr/halshs-00642472
Contributor : Coralie Lucatello <>
Submitted on : Friday, November 18, 2011 - 9:22:13 AM
Last modification on : Friday, November 6, 2020 - 4:48:38 AM

The impact of salespeople's relational behaviors and organizational fairness on customer loyalty: An empirical study in B-to-B relationships

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The impact of salespeople's relational behaviors and organizational fairness on customer loyalty: An empirical study in B-to-B relationships

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