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BFF ": Best Facebook Forever? The impact of social media attachment on the attitude towards brand

A. Helme-Guizon 1 C. Caldara 1 K. Raies 2
1 Marketing
CERAG - Centre d'études et de recherches appliquées à la gestion
2 Marketing
CERAG - Centre d'études et de recherches appliquées à la gestion, Ecole Supérieure de Commerce de Saint-Etienne
Keywords : " BFF ": Best Facebook Forever? The impact of social media attachment on the attitude towards brand BFF ": Best Facebook Forever? The impact of social media attachment on the attitude towards brand
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Journal articles
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https://halshs.archives-ouvertes.fr/halshs-00640601
Contributor : Coralie Lucatello <>
Submitted on : Sunday, November 13, 2011 - 8:47:31 PM
Last modification on : Friday, November 6, 2020 - 4:43:52 AM

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  • HAL Id : halshs-00640601, version 1

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CERAG | CNRS | UGA

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A. Helme-Guizon, C. Caldara, K. Raies. BFF ": Best Facebook Forever? The impact of social media attachment on the attitude towards brand. Marketing ZFP, ISTE Ltd and John Wiley&SONS, 2013, p. 32-39. ⟨halshs-00640601⟩

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