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Creating more value through the integration in business in e-marketing

M. L. Caron-Fasan 1 M. Francony N. Quinette
1 Systèmes d'information et flux
CERAG - Centre d'études et de recherches appliquées à la gestion
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https://halshs.archives-ouvertes.fr/halshs-00640600
Contributor : Coralie Lucatello <>
Submitted on : Sunday, November 13, 2011 - 8:39:03 PM
Last modification on : Friday, November 6, 2020 - 4:43:51 AM

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  • HAL Id : halshs-00640600, version 1

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CERAG | CNRS | UGA

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M. L. Caron-Fasan, M. Francony, N. Quinette. Creating more value through the integration in business in e-marketing. In "Rethinking Business Models for Innovation, Lessons from entrepreneurial projects", coordonné par V. Chanal, Presses Universitaires de Grenoble, p. 83-87 (http://www.rethinkingbusinessmodel.net), 2011. ⟨halshs-00640600⟩

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