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Customer-Company Identification: A Study of Relational Consequences in the Non-Profit Sector

Abstract : In the first section, a literature review on identification enables a clear definition of the "Customer-Company Identification" construct to be given. Then in the second section, the conceptual framework and the main hypothesis are exposed. In the third section, an empirical investigation into a non-profit sector (i.e. higher education) is presented. Finally, in the last section the results are discussed.
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https://halshs.archives-ouvertes.fr/halshs-00638643
Contributor : Pierre Volle Connect in order to contact the contributor
Submitted on : Sunday, November 6, 2011 - 5:55:49 PM
Last modification on : Wednesday, September 23, 2020 - 4:30:42 AM
Long-term archiving on: : Thursday, November 15, 2012 - 11:15:45 AM

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Elisa Monnot, Fanny Reniou, Pierre Volle. Customer-Company Identification: A Study of Relational Consequences in the Non-Profit Sector. EGOS colloquium, Barcelona, Spain, 2009, Barcelone, Spain. pp.1-6. ⟨halshs-00638643⟩

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