B. M. , M. W. Stanley, and C. , Hollander's (1953) Sales Devices throughout the Ages, from 2500 BC to 1953 AD, Journal of Historical Research in Marketing, vol.1, issue.1, 2009.

C. La-publicité, Naissance d'une profession 1900-1940, 1998.

R. Fitzgerald, Marketing and Distribution, in Oxford Handbook of Business History, Jones et Zeitlin eds, issue.10, 2008.

H. R. Et and N. A. , Examining the Influence of Articles Involving Marketing History, Thought, and Theory: A Journal of Marketing Citation Analysis, 1950.

J. D. Et and R. A. , The Myth of the Marketing Revolution, Journal of Macromarketing, vol.27, issue.1, 2007.

M. C. Et and S. J. , A Brief History of Advertising, Handbook of Advertising, 2007.

M. K. Et and R. S. , The Birth of Brand: 4000 Years of Branding, Business History, vol.50, issue.4, 2008.

A. J. Silk and S. W. Et, The Changing Nature of Innovation in Marketing: A Study of Selected Business Leaders, Business History Review, vol.37, issue.28 3, pp.1852-1958, 1963.

R. S. Tedlow, From Competitor to Consumer: The Changing Focus of Federal Regulation of Advertising, Business History Review, vol.55, issue.30 1, 1914.

V. A. Zelizer, Morals and Markets, The Development of Life Insurance in the United States, 1979.