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Le radin : économe, avare ou malin ?

Abstract : This article deals with an individual characteristic that has been poorly documented in the marketing literature: miserliness or spending avoidance despite the absence of financial problems. A qualitative methodology based on individual interviews with tightwads and tightwads partners, as well as an analysis of forum discussions on the web, helped us describe three different types of misers: the frugal, the tightwad and the smart shoppers. We conclude with specific profile-related managerial recommendations.
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https://halshs.archives-ouvertes.fr/halshs-00638102
Contributor : Denis Darpy <>
Submitted on : Thursday, November 3, 2011 - 10:07:57 PM
Last modification on : Wednesday, October 14, 2020 - 3:58:20 AM

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  • HAL Id : halshs-00638102, version 1

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Eva Delacroix, Valérie Guillard, Denis Darpy. Le radin : économe, avare ou malin ?. Management & Avenir, INSEEC/Management Prospective Ed. 2011, pp.78-96. ⟨halshs-00638102⟩

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