The Effect of Discount Frequency and Depth on Consumer Price Judgments, Journal of Consumer Research, vol.26, issue.2, pp.99-114, 1999. ,
DOI : 10.1086/209553
L'efficacité de l'assortiment du distributeur à travers la perception du choix par les consommateurs, Etudes et Recherches sur la Distribution, pp.29-44, 2000. ,
Hometown ideology and retailer legitimation: The institutional semiotics of Wal-Mart flyers, Journal of Retailing, vol.77, issue.2, pp.243-271, 2001. ,
DOI : 10.1016/S0022-4359(01)00046-X
Exposure to sales flyers and increased purchases in retail supermarkets, Journal of Advertising Research, vol.39, issue.5, pp.7-14, 1999. ,
The impact of store flyers on store traffic and store sales: a geo-marketing approach, Journal of Retailing, vol.79, issue.1, pp.1-16, 2003. ,
DOI : 10.1016/S0022-4359(03)00006-X
Impact of Sales Promotions on When, What, and How Much to Buy, Journal of Marketing Research, vol.25, issue.4, pp.342-355, 1988. ,
DOI : 10.2307/3172945
Perception et comportement du consommateur face à la pression marketing direct ? Recherche empirique appliquée dans un contexte d'envois d'e-mailings publicitaires, Thèse de doctorat en sciences de gestion, 2007. ,
Directing store flyers to the appropriate audience, Journal of Retailing and Consumer Services, vol.14, issue.3, pp.175-181, 2007. ,
DOI : 10.1016/j.jretconser.2006.05.002
The Relationship between Retail Price Promotions and Regular Price Purchases, Journal of Marketing, vol.59, issue.4, pp.83-90, 1995. ,
DOI : 10.2307/1252330