To sponsor or not to sponsor: sponsored search auctions with organic links and firm dependent click-through rates

Type de document :
Communication dans un congrès
38th annual conference of the European Association for Research in Industrial Economics (EARIE), Sep 2011, Stockholm, Sweden
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https://halshs.archives-ouvertes.fr/halshs-00632107
Contributeur : Danièle Moret-Bailly <>
Soumis le : jeudi 13 octobre 2011 - 14:50:27
Dernière modification le : mardi 5 mars 2019 - 18:34:06

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  • HAL Id : halshs-00632107, version 1

Citation

Eric Darmon, Thierry Pénard, Michael Arnold. To sponsor or not to sponsor: sponsored search auctions with organic links and firm dependent click-through rates. 38th annual conference of the European Association for Research in Industrial Economics (EARIE), Sep 2011, Stockholm, Sweden. 〈halshs-00632107〉

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