To sponsor or not to sponsor: sponsored search auctions with organic links and firm dependent click-through rates

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Conference papers
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https://halshs.archives-ouvertes.fr/halshs-00632107
Contributor : Danièle Moret-Bailly <>
Submitted on : Thursday, October 13, 2011 - 2:50:27 PM
Last modification on : Tuesday, March 5, 2019 - 6:34:06 PM

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  • HAL Id : halshs-00632107, version 1

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Eric Darmon, Thierry Pénard, Michael Arnold. To sponsor or not to sponsor: sponsored search auctions with organic links and firm dependent click-through rates. 38th annual conference of the European Association for Research in Industrial Economics (EARIE), Sep 2011, Stockholm, Sweden. ⟨halshs-00632107⟩

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