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E-SUPPLY CHAIN et productivite : le cas de la distribution alimentaire

Abstract : Our research is a conceptual proposition about the activity transfer between the members of the grocery supply chain, namely the consumer, retailer and supplier, and its impact on the productivity of each actor. This article shows the interest of studying the productivity in a multichannel context and in a holistic perspective (on the entire supply chain). This work will thus allow a better reflection on possible improvements of the global supply chain management in a cross-channel strategy of the various marketing channels.
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Conference papers
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https://halshs.archives-ouvertes.fr/halshs-00628222
Contributor : Dominique Maraine-Scipanov <>
Submitted on : Friday, September 30, 2011 - 5:13:45 PM
Last modification on : Thursday, January 14, 2021 - 1:17:17 PM

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  • HAL Id : halshs-00628222, version 1

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Gérard Cliquet, Elodie Huré, Thi Le Hoa Vo, Bruno Durand. E-SUPPLY CHAIN et productivite : le cas de la distribution alimentaire. 14ème colloque E. Thil, Sep 2011, Roubaix, France. 16 p. ⟨halshs-00628222⟩

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