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Conference papers

Grande distribution alimentaire et " drive " : une solution à la mobilité des consommateurs ?

Abstract : The drive-in services for food shopping are increasing in France. Yet there are only few research works concerning this format of retailing, this subject remaining very confidential and "competitive". The aim of this research is to explore this way of shopping with a methodology based on the one hand on quantitative datas providing from localized databases, and on the other hand on a qualitative approach. Especially, a comparative analysis between a drive and the hypermarket which is contiguous is conducted using the flows purchase datas given by a localized database.
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Conference papers
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https://halshs.archives-ouvertes.fr/halshs-00628216
Contributor : Dominique Maraine-Scipanov <>
Submitted on : Friday, September 30, 2011 - 4:57:14 PM
Last modification on : Thursday, January 14, 2021 - 1:14:53 PM

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  • HAL Id : halshs-00628216, version 1

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Michèle Heitz, Jean-Pierre Douard, Gérard Cliquet. Grande distribution alimentaire et " drive " : une solution à la mobilité des consommateurs ?. 14e Colloque E. Thil, Sep 2011, Roubaix, France. 14 p. ⟨halshs-00628216⟩

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